Nitto's Original Business Models

On top of the fundamental strengths of corporate culture and core technological prowess based on polymer synthesis and processing technologies that have been honed over the years, the Nitto Group is privileged to have diverse business domains and competitive intellectual property rights that result from said fundamental strengths, as well as a valuable customer base that covers a wide spectrum of industrial sectors. For us to achieve sustainable growth and keep increasing our corporate value over the long term, we must make constant efforts to broaden our business domains, and it is “Sanshin Activities (three “new” activities)” and “Niche Top Strategy” - two of the Nitto Group’s original business models - that will make this possible.

Finding "new" applications fro existing products and the adding new technologies to them or using new technologies to develop "new" products and the expanding their applications, thereby creating "new" demand - Literally translated as "three new activities," Sanshin Activities is Nitto Group's proprietary marketing approach which we have diligently followed for more than 50 years by repeating the cycle of the three "news" for continued progress.

The Niche Top strategy is a strategy to aim for No. 1 market share by leveraging Nitto's unique technologies in “niche fields,” where there are no existing competitors, within growing (changing) markets. This is Nitto's unique strategy of concentrating and differentiating our competences.
The Global Niche Top^TM strategy directs our drive for a leading share in the global market, whereas the Area Niche Top^™ strategy guides us to the leading position in national and regional markets as we offer products that meet the specific needs of each area.