Nitto is proud to be the title partner for the Nitto ATP Finals, the season-ending finale of the ATP Tour. This exciting event will feature the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the year.

Nitto prides itself in finding innovative ideas, and is excited to support an event that shares its passion for taking on challenges. Nitto believes that athletics are like its business strategy – both aim for the top their field.

Nitto will continue to make strides as a global company through the sponsorship of the “Nitto ATP Finals” and continually challenge to inspire the world and create new value. Global growth helps create innovation with customers around the world.

Adam Hogg


Featured Coverage Event Director Mr. Adam Hogg Exclusive Interview

Nitto ATP Finals Path of Innovatio

Featured Coverage Event Director Mr. Adam Hogg Exclusive Interview

Nitto ATP Finals Path of Innovation

“Transforming the sports world with
innovative challenges”
Adam Hogg, Event Director,
discusses Nitto ATP Finals path of

play with other video players

The Nitto ATP FINALS has excited tennis fans around the world with various innovations that aren’t bound to the traditions and customs of tennis.

Event Director Adam Hogg, who has worked behind the scenes of this spectacular event, talks about the evolution and innovations of the tournament.

The four innovation points are presented in a special movie.

Click HERE to read an article for more detailsClick HERE to read an article for more details


Activities at
the Nitto ATP Finals

Corporate Social Responsibility (CSR) Activities

COVID-19 Prevention (Mask Donation)

During the 2020 event, Nitto donated 8,000 face masks to ATP to support safe tournament operations in order to help prevent the spread of COVID-19.

Nitto ATPファイナルズ オリジナルマスク

Charity through the Nitto ATP Finals

For the last several years, Nitto has supported children at Great Ormond Street Hospital in London who are facing health challenges. Nitto invited the children, their families and hospital staff to the Nitto ATP Finals to watch the game. In addition, Nitto also participated in fundraising through Nitto Group employee activities and sponsor booths at the stadium, to aid other organizations that provide support for children around the world through.

Fan Experience

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Nitto sets up sponsor booths at the tournament so attendees can experience Nitto’s innovations.

Tennis fans enjoy learning about Nitto at the booths and creating memories of the Nitto ATP Finals.