As globalization accelerates and as the surrounding social environment changes dramatically, it is becoming increasingly important create new businesses with a global perspective and further enhance productivity to ensure continued growth as the company celebrates its 100th anniversary in 2018 and beyond. In order to promote its management strategy of Global Niche Top™ and Area Niche Top™, creating new demand through the convergence of various businesses, while also creating innovative working styles for its diverse employees, Nitto will relocate its Tokyo office and establish the Global Marketing Center. In addition, in October 2015, the company plans to open an Innovation Center within the Global Marketing Center to innovate in collaboration with customers and allow customers to experience the potential of the Nitto Group.
*“Global Niche Top” and “Area Niche Top” are registered trademarks of the company.
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