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Press Release 2020

2020/Nov/10

Space-Decorating Tape Brand “HARU stuck-on design;” Wins an International Recognition with a German Design Award 2021

Nitto Denko Corporation (Headquarters: Osaka; President, CEO & COO: Hideo Takasaki; “Nitto”, hereafter) group company, Nitoms, Inc. (Headquarters: Tokyo; President: Teruaki Nakamura; “Nitoms”, hereafter) was recognized as the winner of the German Design Award 2021 in the category of Excellent Architecture - Fair and Exhibition for its “Sticking-on color” brand of space-decorating tape “HARU stuck-on design;.”

Space-Decorating Tape Brand “HARU stuck-on design;” Wins an International Recognition with a German Design Award 2021

The German Design Award is bestowed on products recognized for innovation and uniqueness of design trends, exclusively from works nominated by the German Design Council (the award organizer) from winners of various design awards around the world. “HARU stuck-on design;” was highly commended for its visual effects that make a three-dimensional space look like a two-dimensional illustration. This is the product’s third time receiving a prestigious international design award after winning the Red Dot Design Award 2017 in Germany and the DFA Design for Asia Awards 2019 in Hong Kong.

Within the Nitto Group, Nitoms is involved in consumables business, and its product “HARU stuck-on design;” is a tape that can be applied and removed with minimal adhesive residue. It has drawn attention from all over the world as a new means of decorating spaces. Nitoms aims to continue expanding the idea of the new creative culture of “color sticking” that enriches the senses and emotions of people.

Guided by its brand slogan of “Innovation for Customers” as a high-functional materials manufacturer shaping the future through technology, Nitto will continue to contribute to the realization of a better society and the environment through development of new products and applications.

Nitoms, Inc. Official Website: https://www.nitoms.com/en/
“HARU stuck-on design;” Brand Website: https://www.haru-stuckondesign.com/en/
German Design Award Official Website: : https://www.german-design-award.com/en/

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