Nitto’s Global CSR Efforts

As part of our partnership with the Nitto ATP Finals - the capstone event of the ATP Tour, which was held in Turin, Italy, Nov. 14th through 21st – Nitto Denko Corporation (Headquarters: Osaka; President, CEO & COO: Hideo Takasaki; “Nitto”, hereafter) invited children and their families in the Turin City area to watch the tennis matches at the Nitto ATP Finals venue, with the aim to support all children who are taking on challenges for the future. Nitto also organized several internal fundraising events to collect donations for the United Nations Children's Fund (“UNICEF”, hereafter).

Below is a description of 2021’s CSR activities.

■ Invitations to the Nitto ATP Finals Extended through Childhood Cancer Support Group U.G.I.
In cooperation with childhood cancer support group U.G.I.(Unione Genitori Italiani), located in Turin, Nitto was able to invite children and their families of the support group to experience the heated battle between the world’s top players up close at the Nitto ATP Finals venue. Nitto was humbled to receive many positive comments from the children invited, such as “It was my first time seeing a tennis match, and it was really fun!”.

Children invited to the Nitto ATP Finals

■ Donations to UNICEF for the Access to COVID-19 Tools Accelerator (ACT-A) and “COVAX”
Nitto ran a global fundraising initiative to collect funds for UNICEF to ensure global equitable access to COVID-19 vaccines and health supplies to developing countries. With employee donations and the company’s supporting match, Nitto was able to donate approximately 16,500 USD (1,930,000 JPY) to the cause through this internal event.

Nitto will continue to contribute to the well-being in people’s lives and the realization of a better society by promoting initiatives aimed at solving social issues, as part of their partnership with the Nitto ATP Finals.

About the Nitto ATP Finals

The Nitto ATP Finals is the capstone event of the men’s professional tennis season, where the world’s best 8 singles players and best 8 doubles teams compete for the final championship titles of the season. Players compete for ATP ranking points throughout the season to earn one of the desired slots in this world’s largest indoor tennis tournament. Each finalist plays 3 matches in round-robin format until the semi-finals where the system changes to a knock-out competition format. This tournament has a rich history as it was held in several of the world’s leading cities, with the first edition held in Tokyo in 1970. From the year 2000, the ATP Finals has been held in Lisbon, Sidney, Shanghai and London, and 2021 marked its first year in Turin, Italy.
For more information, please visit the official Nitto ATP Finals website (www.NittoATPFinals.com) or Nitto’s dedicated ATP website (https://www.nitto.com/jp/en/NittoATPFinals/).

About UNICEF

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information, please visit UNICEF’s official website: https://www.unicef.org/

About U.G.I.

U.G.I.(Unione Genitori Italiani) is a charity in Turin founded by families affected by childhood cancer. It is an organization which supports childhood cancer treatment, improvement of patient’s quality of life and provides necessary support after complete recovery. For more information, please visit U.G.I.’s official website: https://www.ugi-torino.it/

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