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Press Release 2020

2020/Feb/14

The Nitto ATP Finals charitable activities in support of UNICEF

Nitto Denko Corporation (HQ: Osaka; President: Hideo Takasaki; hereinafter “Nitto”) engaged in various charitable activities at the 2019 Nitto ATP Finals, which took place from Sunday, November 10 to Sunday, November 17, 2019. Nitto supported the United Nations Children's Fund (hereinafter “UNICEF”), through UNICEF UK under the concept of cheering on all children who strive for the future. Nitto helped to raise donations at their corporate booths. In addition, Nitto group employees supported the cause by raising donations and contributing directly to UNICEF.

Nitto’s Donation to UNICEF

Nitto and Nitto group employees who supported the charity partnership donated GBP£33,574 to UNICEF, which was divided across two vital UNICEF program areas: “Water, Sanitation and Hygiene(WASH)*1” and “Health*2”.

*1:About UNICEF’s Water, Sanitation and Hygiene (WASH) work
The ultimate aim of UNICEF’s work in water, sanitation and hygiene (WASH) is to ensure that all children have the right to access clean water and basic sanitation, and that no child is left behind. UNICEF’s WASH team works in over 100 countries worldwide with governments, local implementation partners and other UN bodies to improve water and sanitation services, as well as basic hygiene practices.

*2:About UNICEF’s Health work
UNICEF envisions a world where no child dies from a preventable disease and all children reach their full potential in health and well-being. UNICEF has an extensive global health presence, and strong partnerships with governments and non-governmental organizations at national and community levels. On a daily basis, UNICEF works to defend the rights of children and help them fulfill their potential.

Fundraising activities at the Nitto booths

Throughout the tournament, Nitto had two different exhibition spaces including photo booths with replicas of the tournament singles and doubles trophies. A total of 19,000 people visited and experienced these interactive activities, with Nitto receiving donations in two exhibition spots. The support was fantastic and thanks to everyone’s cooperation, we were able to raise GBP£3,616 for UNICEF through this activity.

Fundraising activities at the Nitto booths

Sponsorship activities for the Nitto ATP Finals will continue to evolve as we strengthen our global brand and we aim to contribute to a better society and a better environment for people around the world.

About the Nitto ATP Finals

The Nitto ATP Finals is the year-end climax of the men's professional tennis season, featuring only the world's best eight qualified singles players and doubles teams as they battle it out for the last title of the season. Players compete for Emirates ATP Ranking points throughout the season in a bid to earn one of eight coveted berths and a chance to win the biggest indoor tennis tournament in the world. Played in a round-robin format, each player plays three matches as they compete for a berth in the knockout semi-finals and finals rounds. This prestigious tournament has been held in major cities around the world dating back to the first tournament in Tokyo in 1970. Since 2000, the event has taken place in cities such as Lisbon, Sydney, Shanghai, and London. The tournament will be moved to Turin in 2021.

For further details, visit the tournament website at www.NittoATPFinals.com/
or the special Nitto website at https://www.nitto.com/NittoATPFinals/

About UNICEF UK

UNICEF UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. UNICEF UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk

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