Corporate Philosophy

The Nitto Group’s Corporate Philosophy is comprised of three elements: our corporate Mission, the Vision which aligns our way of thinking in attaining our Mission, and the Nitto Way, is our Values.

Mission: Contribute to customers’ value creation with innovative ideas

We at Nitto Group hope to retain an attitude of relentlessly pursuing products, systems, and ideas that customers would find valuable.
Our Mission is to deliver safety, prosperity, comfort, and affluence not only to customers whom we contact directly but also to every stakeholder.

Vision：Creating Wonders

In order to achieve our Mission, ‘Contribute to customers’ value creation with innovative ideas’ as one team, all Nitto employees around the world must hold the same vision, or outlook. We have set this vision as ‘Creating Wonders.’ Each and every employee will challenge themselves to wonder and inspire the world; in other words, we will endeavor to create wonders in our everyday work. Together, they will generate the power to change the world in many different domains.

The Nitto Way

The Nitto Way is a set of values that indicate what every Nitto employee should practice to achieve Nitto‘s vision for the future.
All Nitto Group employees should understand "The Nitto Way" and work vigorously, with attention to physical safety and mental wellbeing, to realize our "Mission" and "Vision".

Safety
Place safety before everything else.

Sustainability
Prioritize being in harmony with society and nature to realize a sustainable future.

Diversity & human rights
Value integrity and modesty, as well as respect the diversity and rights of all people.

Customer
Amaze and inspire our customers by serving the global environment, humankind, and society as our customers as well.

Anticipation of change
Go where the action is to refine our ability to anticipate and leverage change.

Challenge
Continue to take on challenges without fearing failure.

Sanshin Activities
Create innovation through Sanshin Activities.

Niche Top
Create Niche Top products all over the world as One-Nitto.

Speed and perfection
Act promptly and get things done through teamwork.

Corporate culture
Act according to an “open, fair, and best” approach.

Personal development
Transform ourselves through personal-development. Individual development leads to growth of the team.

Sense of ownership
Act with a sense of ownership.

Supplement

*About our brand slogan, “Innovation for Customers”

The Nitto Group is committed to innovating in a customer-oriented manner, and our brand slogan, “Innovation for Customers”, reflects this commitment.
Under this slogan, members of the Nitto Group strive to practice “The Nitto Way” in their daily actions and contribute to customers’ value creation with innovative ideas.