NittoATPFinals
NittoATPFinals

Accelerate Our Growth towards Next Hundred years

[What is Nitto?]

Nitto is a leading diversified materials manufacturer from Japan that uses technologies it has cultivated during its 100-year history to develop innovative businesses around the world. With around 30,000 employees, sales in 27 countries, about a 100 plants and offices, and total sales of around 8 billion dollars, Nitto is active on a global scale.

Based on our core technologies, we provide more than 13,500 diversified materials in more than 70 industries, such as electronics, transportation, infrastructure, environment, and life science.

With a view to helping reduce social costs and environmental impact costs, which is indispensable for sustainable economic growth, in recent years, we have expanded into new business regions, including “Green, Clean, and Fine” (environment, new energy, and life science) business markets.

In addition to carving out new businesses, it is necessary to increase the speed of our globalization. We are aiming to expand our business with the dual strategies of Global Niche Top™ and Area Niche Top™(*), taking full advantage of the flexibility to develop in any market or area in the world.

Celebrating our 100th anniversary in 2018, Nitto will continue to grow globally with new ideas in response to customers’ needs based on our brand slogan “Innovation for Customers.”

*Global Niche Top and Area Niche Top are trademarks of Nitto.

[Significance of ATP Finals Sponsorship]

In order to expand business globally, Nitto has concluded an agreement to become the first Japanese title sponsor of the ATP Finals, as part of our global brand strategy.

We see a similarity between Nitto’s business strategy, where we aim for the top in various business fields, and supporting a global event which brings together only the world’s best players as they strive to reach the top in the final tournament of the men’s professional tennis season.

We are convinced that sponsoring the historic and highly revered ATP Finals is crucial to growing Nitto’s brand value as we head into the next century.

To create new value with business partners, for customers all over the world.
As we continue to expand our business areas, we aim to forge ahead as a global company.

Visit Nitto’s Corporate Site → Global Site
View Nitto’s Brand Films and Articles → Nitto Innovation Lab.