Nitto is the Title Sponsor for the ATP Finals in London

Nitto is proud to be the title sponsor for the Nitto ATP Finals, the season ending finale of the ATP World Tour. This exciting event will be held in London and will feature the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the year.
Nitto prides itself in finding innovative ideas, and is excited to support an event that shares its passion for taking on challenges. Nitto believes that athletics are like its business strategy – both aim for the top their field.

Heading into its 100th anniversary, Nitto seeks to bolster its global brand through activities such as the historic ATP Finals.

[About Nitto]

Nitto is a leading diversified materials manufacturer from Japan that uses technologies it has cultivated during its 100-year history to develop innovative businesses around the world. With around 30,000 employees, sales in 27 countries, about a 100 plants and offices, and total sales of around 8 billion dollars, Nitto is active on a global scale.

Based on our core technologies, we provide more than 13,500 diversified materials in more than 70 industries, such as electronics, transportation, infrastructure, environment, and life science.

With a view to helping reduce social costs and environmental impact costs, which is indispensable for sustainable economic growth, in recent years, we have expanded into new business regions, including “Green, Clean, and Fine” (environment, new energy, and life science) business markets.

In addition to carving out new businesses, it is necessary to increase the speed of our globalization. We are aiming to expand our business with the dual strategies of Global Niche Top™ and Area Niche Top™(*), taking full advantage of the flexibility to develop in any market or area in the world.

Celebrating our 100th anniversary in 2018, Nitto will continue to grow globally with new ideas in response to customers’ needs based on our brand slogan “Innovation for Customers.”

*Global Niche Top and Area Niche Top are trademarks of Nitto.