In accordance with its Mission, “Contribute to customers’ value creation with innovative ideas,” and the Nitto Group has clearly stated in its Basic Policy on Sustainability that it will “simultaneously solve social issues and create economic value” through business activities.
To this end, we aim to be an “essential top ESG company that continually brings amazement and inspiration as a Niche Top creator” by 2030. To achieve this target, we have identified high-priority issues for the Nitto Group, the environment, and society in the form of “material issues for sustainability” and we are implementing a mid-term management plan.
To further contribute to solving social issues, the Nitto Group has established a unique innovation model by combining the creation of PlanetFlags and HumanFlag with “Sanshin Activities” and Niche Top strategies in three focus domains. In addition, the Group places strong emphasis on the creation of double recognized products which are recognized as PlanetFlags/HumanFlags and Global Niche Top™ or Area Niche Top™ products, thereby delivering greater social value and achieving sustainable business growth.
The Nitto Group will aim to realize a sustainable global environment and enriched human society by creating “essential” value for the world.
In 2019, the Nitto Group identified its material issues for sustainability (materiality) in a bid to simultaneously solving social issues and creating economic value. Amid the changing external environment with sustainability and ESG (Environment, Society, and Governance) assuming growing importance worldwide, the Nitto Group announced that it would place ESG at the core of its management. Accordingly, the Group revisited its material issues for sustainability in order to become an “essential” entity for the global environment, humankind, and society, as well as the general public, further driving sustainable growth.
With the concept of providing essential products for the global environment, human society and our customers and industries, we have initiated the idea generation and theming processes, combining our Niche Top Strategy and Sanshin Activities to advance the commercialization of new products. The Nitto-Style Innovation Model is centered around bundling and commercializing these products, ultimately creating essential Niche Top solutions.
