Nitto Denko Group Report 2013

27Nitto Denko Group Report 2013Biodiversity ConservationIn order to contribute towards a sustainable society, Nitto Denko has been involved in biodiversity conservation activities as a driving partner of “Declaration of Biodiversity by Nippon Keidanren” since 1997.In conformity with the basic standpoint of this declaration, we approach business activities with due consideration to biodiversity.Supporting UNEP ActivitiesThe Nitto Denko Group cooperates with United Nations Environment Programme (UNEP) in playing an active role to realize a sustainable society and has been a supporting company since scal 2010. We support the publication and distribution of the Japanese version of Our Planet and TUNZA, which are ofcial UNEP magazines.Highlights of Environmental Conservation Activities in Fiscal 2012Sharing Policy and Cases of Environmental Conservation Activities across the Whole GroupThe Nitto Denko Group has held an Environment Global Conference once every three years since 2003, as an opportunity to exchange opinions on approaches toward environmental conservation across the whole Group. The scal 2012 conference was held in Japan. Approximately 200 participants from 50 bases talked with one another about world trends in the environment, our position, our ideals and our goals in environmental conservation activities. We will adopt the issues covered at the conference into our action policy and steadily engage them. E-BOX Receives Award in World Packaging Organization Contest Environmentally-friendly packaging material E-BOX received a WorldStar Award and a Sustainability Award in 2012 at the WorldStar Awards, hosted by the World Packaging Organization.E-BOX won approval for reducing CO2 emissions by 57% compared to traditional packaging and raising load efciency in transportation.Employees Practice Energy Conservation at Home, Cutting 40 ton of CO2 We have been implementing a “Green Design Action” since scal 2009 in order to improve employees’ awareness of the environment. In scal 2012, employees practiced energy saving in their own backyard, such as in their homes and reduced CO2 emissions by 40 ton.We have introduced the concept of ‘life-cycle assessment’ to assess sustainable products. Life-cycle assessment is a technique to assess environmental impacts associated with all the stages of a product’s life from raw material extraction through manufacture, use, disposal and transportation. Life-cycle assessment consists of four stages. The rst stage begins with a clear statement of the goal and scope of the study. The second stage is an inventory analysis, the third is an impact assessment and the fourth is interpretation. In scal 2012, we conducted an analysis of CO2 emissions for two products.In scal 2013, we will proceed with an analysis of our products other than CO2 emissions to quantitatively assess what impact our products have on society.* Life Cycle Assessment