Nitto Denko Group CSR & Annual Report 2011

BusinessActivitiesCSR & Annual Report 201122Turning to architectural materials, infrastructure and equipment investment, in line with a recovery in domestic demand, overseas demand took an upturn. As a result, sales of protection materials for construction materials, waterproof tape and curing tape for architectural materials, general-purpose double-faced tape for industrial use and products for fluorine resin were strong.Our tape business has been growing globally by expanding into developing countries where high growth is expected. Since fiscal 2005, we have established thirteen companies in developing countries, including one in India in fiscal 2009, and another in Turkey in fiscal 2010. One of our growth strategies in developing countries is “Area Niche Top”. We will expand our business by rapidly introducing products of the appropriate quality and price required to the local markets we enter.Membrane BusinessIn fiscal 2010, sales to China and North America of reverse osmosis membranes for general industry were strong and production recovered due to orders for seawater desalination plants. One such order was for our latest model reverse osmosis membrane for a large-sized desalination plant which is now being constructed in the state of Victoria, Australia and will supply 440,000 metric tons of water a day.The shortage of water in the world is becoming a serious problem and with it the water treatment market is expanding greatly.In the future, we will improve our pre-treatment technology in microfiltration membranes, ultrafiltration membranes and membrane bioreactor (MBR) processes, as well as in reverse osmosis membranes for use in growing fields such as the desalination of seawater and the recycling of wastewater. In addition, by means of developing our maintenance and repair service business, we will focus on offering total solutions to our customers in water treatment.Presentation of Our Water Filtration Demonstration Equipment at Expo 2010 ShanghaiAt the Expo 2010 Shanghai China (May to October, 2010), there was an “Urban Best Practice Area” where representative cities from around the world presented themselves as “cities”. From Japan, the Osaka Pavilion participated. The basic theme of the Osaka Pavilion presentation was an “Advanced Environment City – The Challenge of a Water Metropolis, Osaka”. In China, the shortage of water that is accompanying the increase in population and the expansion of the economy is becoming a serious problem. Therefore, we presented our hands-on water filtration demonstration equipment using our reverse osmosis membranes.Our water filtration demonstration equipment, which showed how seawater or wastewater is converted to drinking water using filtration membranes, was warmly appreciated, attracting great interest. The Osaka Pavilion received a favorable reception, welcoming more than 1,700,000 visitors.