Message from the President
President, CEO & COO
On October 25, 2018, the Nitto Group will celebrate the 100th anniversary of our foundation. We will be able to reach the important milestone this year thanks to the tremendous support from all our customers, business partners, employees, and all those who paved the way for Nitto today. I would like to express my heartfelt appreciation to everyone concerned.
Nitto Denko Corporation started business as an insulation material manufacturer at Osaki, Tokyo in 1918, aiming to provide domestically produced insulating tapes.
Since then we have continued our efforts in developing various products that bring surprise and excitement to customers. We have maintained our growth by making innovation happen in collaboration with our customers.
At present, Nitto has grown into a leading diversified materials manufacturer providing approximately 13,500 types of products to more than 70 industries including light controlling films which are indispensable for smartphone and TV displays, industrial adhesives, automobile parts, and medical supplies.
Over the next 100 years, Nitto aims to make people’s lives healthier and more comfortable all around the world.
To make that happen, we will create new value in the business domains of Green (Environment), Clean (New Energy), and Fine (Life Science) and aspire to achieve our goal, “Nitto Everywhere – Where there are people’s smiles, there is Nitto“.
We would sincerely appreciate your support for Nitto’s further growth and our endeavor to materialize “Innovation for Customers”.
Over the last 100 years, Nitto has endeavored to surprise and delight customers with products related to smartphones, automobiles, infrastructure, and healthcare etc. All of our achievements are represented in the 100th Anniversary logo.
Today, Nitto has grown into a leading diversified materials manufacturer providing approximately 13,500 types of products to more than 70 industries.
We express our gratitude to everyone who contributed to this milestone and look forward to the next 100 years.
Together, we will work to create new value for society by supporting healthier lifestyles and bringing smiles to people everywhere.
We are determined to keep moving forward with new ideas to achieve our goal, “Nitto Everywhere - Where there are people’s smiles, there is Nitto.-”
Laying the Groundwork
- Laying the groundwork for starting insulation business at Osaki, Tokyo
Nitto Electric Industrial Co., Ltd. was formed in Osaki, Tokyo, on October 25, 1918.
It was a time when heavy industries including iron & steel and shipbuilding were developing dramatically, following light industries such as cotton spinning.
Electricity rapidly became widespread as one of the infrastructures essential for industrial development.
Back then, electrical equipment and machinery, which use electricity, were mostly imported from the West. In the aftermath of World War I, Japan needed to embark on domestic production of such equipment and machinery as quickly as possible.
Nitto Electric Industrial was formed to get involved in the production of electrical insulating materials, important components of electrical equipment and machinery, and of which domestic production was an urgent task as well.
The Second Beginning
- Starting Over at Ibaraki, Osaka, after WW II
After the plant in Osaki, Tokyo, was destroyed by air raids, we restarted operation in Ibaraki, Osaka. In 1946 we ventured into the domain of tapes by beginning volume production of Black Tapes, which are insulating tapes for electric wires. During this period, we also began offering final consumer goods such as batteries and tape recorders under the brand name “Maxell”. The high-quality products contributed to growth in sales. Nitto’s company credo, “Each product, each roll of tape is made with Nitto’s exhaustive efforts. Everything we do is for dedication to our customers.”, was introduced in 1956. This policy still lives solidly in our current brand slogan, “Innovation for Customers”. In 1957, Nitto’s unique marketing approach that holds up to this day, Sanshin Katsudo* (Three-New Activities) began.
* Sanshin Katsudo* (Three-New Activities)
Nitto’s unique approach in marketing, pursuing three new elements; exploring new usage, creating new products, and stimulating new demands. By staying one step ahead in the market, Nitto provides products that satisfy the needs of all customers in all kinds of industries.
For example, the usage of Vinyl Tapes expanded from not only insulating but also for purposes related to anti-corrosion and agriculture based on vinyl’s mechanical strength, corrosion resistance, weatherability and chemical resistance.
Commencing Business in the Production of Industrial Materials
- Separating off Maxell
The 1960s marked a significant period for Nitto.
Amid Japan’s rapid economic growth, Nitto decided to advance into the business domain of industrial tapes, in which a comprehensive expansion was expected. In 1961 we separated off Maxell, the department dealing with consumer goods, and took a leap forward as an industrial materials manufacturer.
In 1962, Toyohashi Plant, our main production site of adhesive tapes in Japan up to this date, began operation. Kanto Plant also began operation in 1967. In 1968 Nitto Denko America, Inc. was formed. In 1969 Nitto Denko Taiwan was formed as the first overseas manufacturing site. Advancing into the overseas market and establishing the foundation for our current business, Nitto also celebrated the company’s 50th anniversary in 1968.
Sanshin Katsudo enabled our products to be applied in various technologies and usages. Sales of industrial tapes showed strong growth.
Diversification of Business and Globalization
- Advancement into the field of medical care and electronics, commencement of overseas operation, acceleration of M&A
In the aftermath of the oil crisis in 1973, we drove diversification of business to fortify the company with enough resources to survive economic fluctuations. We began offering polarizing films and transparent conductive films for use in electronics. We also gave birth to various products related to medical care and membrane business.
COLOCOLO®, the now popularly used floor cleaner was also born during this period.
In 1974 Nitto Belgium N.V., a production subsidiary in Europe, was formed. It not only played a significant role as our overseas production site but has also grown into an operation receiving multiple awards for outstanding companies from the government of Belgium.
In 1987, Nitto acquired Hydranautics in the U.S. to implement membrane business on a global level. It was the first case of acquisition of an overseas-based corporation.
In 1988, we celebrated our 70th anniversary and changed the company name to Nitto Denko Corp.
Setting up Business Units / Implementation of Global Niche Top™ Strategy
- Establishing business foundation for sustained growth
Business units have been set up in 1989 to go back to the basics of serving customers and to respond speedily to the dynamic changes in the market. In addition, we began implementing the Global Niche Top™ strategy in 1996, aiming to achieve top share by determining markets with high growth potential and applying our unique differentiation technology to niche areas.
Our effort was not limited to the offering of products. We generated Roll to Panel®, a business model in which we bring in polarizing films to the customers’ production process and cut the films, conduct inspection, and laminate glasses on site. Such initiative by Nitto offers new values to customers including productivity improvement, reduction of packing materials, improved yield rate of polarizing films, and manpower saving.
Bringing New Values Based on our Slogan “Innovation for Customers”
- Further business reform to offer healthy and comfortable life to people
The collapse of Lehman Brothers that happened in 2008 cast a shadow over countless businesses and Nitto was not an exception. But we were able to recover in a short time by responding speedily to the changes in the business environment and with our unique management methods which we call Mu/Gen/Dai* and Kurumaza (A group discussion to come up with ideas or solve problems). We have achieved large increase in profit since then.
In 2013 we renewed our brand logo to “Nitto” from the previous “Nitto Denko” written in kanji characters. In 2014 we established “Innovation for Customers” as our brand slogan. Since 2017, we have been the title sponsor of Nitto ATP Finals, the year-end finale of the men’s professional tennis season.
In the products realm, the development of ultra-thin polarizing films, much thinner than the previous films and with low shrinkage, has enabled production of thinner and more flexible displays.
Nitto celebrates its 100th anniversary in 2018. Towards the next 100 years, we hope to make people’s lives healthier and more comfortable all around the world
Nitto’s growth plan that centers around substantial reform of cost structure from three points of view, Mu (to eliminate), Gen (to reduce), and Dai (to substitute).