Ever since its foundation in 1918, the Nitto Group has dedicated itself to “serving customers” and has created new value together with them. In January 2014, we renewed our Corporate Philosophy as described below in a bid to achieve new growth.
Our Corporate Philosophy consists of our “Mission” and “The Nitto Way.” As a symbol of such management concepts, we uphold the brand slogan of “Innovation for Customers.”
Mission: Contribute to customers’ value creation with innovative ideas
We at the Nitto Group hope to retain an attitude of relentlessly pursing products, systems, and ideas that customers may find useful.
Our Mission is to deliver safety, prosperity, comfort, and affluence not only to customers whom we contact directly but also to every stakeholder.
The Nitto Way
“The Nitto Way” describes the “values,” “attitude and mindset,” and “code of conduct” that all employees of the Nitto Group must follow in order to achieve our “Mission” to “contribute to customers’ value creation with innovative ideas.”
The earnest aspirations, wisdom, and values of those who came before us and supported the Nitto Group since its foundation have accumulated over the long period of our history to become “Nitto DNA” that has been inherited by each new generation. Laying this DNA out in statutory form, “The Nitto Way” serves as our criteria and an emotional mainstay.
Place safety before everything else
Achieve zero accidents and injuries.
Establish a safe and healthy workplace for all employees.
Amaze and inspire our customers
Have customers say, “This is exactly what we wanted.”
Work with customers to create new value for society.
Start with customer satisfaction and translate that into prosperity for all stakeholders.
Anticipate and leverage change
Stay at the frontlines where we can sense changes in society and the market.
Rapidly link sensed changes to actions.
Refine our strengths, and aim to become the company customers want to consult with first.
Take on challenges for new value creation
Continue to take on challenges, even if we fail in the short-term, rather than do nothing for fear of failure.
Embrace change, exercise curiosity and always take a bold step forward.
Act promptly, and once a decision has been made, be determined to carry it through to completion
Take the first step forward and then think while advancing.
Share information openly, have equal and fair discussions, and if a decision is made, work together as a team to bring out the best possible result.
Make a daily effort to ensure frank and open communication beyond organizational boundaries and hierarchies.
Transform ourselves constantly
Anticipate challenges, implement reforms, and bring about growth in the spirit of Mu-Gen-Dai.
Keep on changing ourselves, seeing ongoing change as a starting point for growth.
Continue to challenge ourselves and the future, with the conviction that changes in individuals lead to growth of the entire organization.
Have an attitude of integrity, and understand and respect diversity
Take integrity and modesty as a starting point for action, and strive to build relationships of “respect and trust” with stakeholders.
Recognize the diversity of our global team, and accept and respect others.
*About our brand slogan, “Innovation for Customers”
The Nitto brand slogan, “Innovation for Customers,” is a symbolic representation of our Corporate Philosophy. The Nitto Group is committed to innovating in a customer-oriented manner, and our brand slogan reflects this commitment. Under this slogan, members of the Nitto Group strive to practice “The Nitto Way” in their daily actions and contribute to customers’ value creation with innovative ideas.
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