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Press Release 2012

2012/May/26

Company to aggressively pursue Chinese market

Nitto Shinko establishes new subsidiary in China

Japan's Nitto Shinko, a Nitto Denko company with excellent production and development capabilities in the areas of automotive, electric and electronic materials has established its first-ever non-Japan based subsidiary in Suzhou, China.

In the past Nitto Shinko has served non-Japanese customers around the world and including China by exporting products from Japan. As part of ongoing globalization efforts, the company is now hoping to achieve a significant expansion of sales in
China. Nitto Shinko is determined to improve its local customer service in terms of product quality, cost and delivery. Aggressive sales targets have been set which would see sales in China rise from the current two billion yen annually to 7.5 billion yen by 2015.

After the recent natural disasters in Japan and Thailand, Nitto is also eager to diversify its production bases to lessen the impact of any such events occurring in the future and to mitigate any supply interruptions or adverse impacts on our customers around the globe. 

Outline of new company

• Company name: Nitto Shinko (Suzhou)
• Date of establishment: April 2012
• Location: To be located within the premises of Nitto Denko (Suzhou), one of Nitto Group’s Chinese sister   companies founded in 2001.
• Capital: About 400 million yen
• Employee headcount: Initially about 30 (expected to double by the end of 2012).
• Total site area: 3,320 square meters
• Main products: Highly functional specialties for power semiconductor modules and eco-friendly vehicles,   adhesive sheets for information technology devices.

Nitto Shinko (Suzhou) has been strategically located within the premises of Nitto Denko (Suzhou) so
that the new company can take full advantage of existing Nitto Denko resources such as management, personnel and manufacturing infrastructure. Nitto Shinko (Suzhou) will start off as a post-production site for Nitto Shinko’s highly functional specialties for power semiconductor modules and eco-friendly vehicles such as hybrids. The new site will also engage in post production processes for adhesive sheet products for information technology devices.

In the future Nitto Shinko anticipates the further development of the new Chinese operation to the point of having start-to-finish production capabilities. The company would like to quickly establish the ability to create genuine Chinese-developed Area Niche Top products which cater specifically to the needs of the Chinese market and local customers. 

About Nitto Shinko

• Headquarters: Sakai City, Fukui prefecture, Japan
• Founded: 1997
• Capital: 482.5 million Yen
• Employees: About 350
• Business Scope: Manufacturing and marketing of a variety of electric insulation materials

About Nitto Denko

Founded in 1918, Nitto Denko is Japan’s leading diversified materials manufacturer offering over 13,000 high-value-added products to the global market. Nitto Denko’s strength lies in its flexibility to add diverse functionalities to sheets, films and other materials, fully utilizing its core technologies such as polymer synthesis, adhesion and coating. The Nitto Denko group’s wide spectrum of specialties include optical films for liquid crystal displays, automotive materials, reverse osmosis membranes for seawater desalination, transdermal drug delivery systems, and much more. Nitto Denko is traded on the Tokyo Stock Exchange (TSE). Total net sales in fiscal year 2010 amounted to US$7.7 billion. The company consists of 107 subsidiaries across the globe and employs over 33,000 people.

  

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