Nitto Denko Group Report 2013

42Nitto Denko Group Report 2013Social Action ProgramIdea ContestWe again held a “Growing Future! The Second Idea Contest” this year. We called for latitudinous ideas with the potential to make our lives more convenient and comfortable. We received a total of 754 submissions. The highest award was given to “Kimochi Tebukuro”, with which we understand the feelings of people and things by touching them.We also manufactured a piece of demonstration equipment, making use of our products in accordance with the concept of “Nikoniko Hatsudensho”, which received the highest award last year. It was exhibited at the event site.Million Step ChallengeThis is an event whose goal was to walk 1,000,000 steps in the 100 days leading up to the day of the Osaka International Ladies Marathon. In continuation from last year and with the purpose of supporting areas affected by the Great East Japan Earthquake, we donated relief supplies such as kerosene stoves, worth 350,000 yen, in response to the total combined distance of 320,000 kilometers walked by all participants to Sendai Tsunami Fukko Shien Center.Supporting Sports32nd Osaka International Ladies MarathonOn January 27, 2013, in line with the theme of “We Support the Challengers with Shared Enthusiasm!” we cosponsored the Osaka International Ladies Marathon again this year, for the ninth time. Approximately 2,300 employees and their families from the Nitto Denko Group visited the stadium, with about 685 of the employees participating in the event as volunteers. Some helped clean the site whilst others offered a taping service to the runners.This year we cosponsored “Osaka Enjoy Run” once again, in which 1,530 entrants from elementary school students to the elderly enjoyed a 3.2 kilometer run. We offered special local products from the Tohoku district as ‘Nitto Denko Prizes’ to winners selected by lot from among those who answered quiz questions correctly.The start (Photo credit – Sankei Shimbun)Osaka Enjoy RunVolunteers drape towels over runners in the Osaka Half MarathonIdea contest award ceremony“Nikoniko Hatsudensho” demonstration equipment