NITTO DENKO GROUP CSR & Annual Report 2012

CSR & Annual Report 201233This year we cosponsored “Osaka Enjoy Run” in which entrants from elementary school students to the elderly were able to participate. With Naoko Takahashi, gold medalist in the women’s marathon at the Sydney 2000 Olympic Games as a special guest, 1,417 participants enjoyed jogging at their own pace.Idea ContestWe held a “Creating a better future with ideas! Idea Contest” as part of activities in conjunction with the Osaka International Ladies Marathon. In order to make our lives more convenient and a little more comfortable, we called for ideas for eco things that people would like to see exist. We received a total of 418 submissions. After screening the submissions with regards to their degree of originality and their contribution to society, we invited award winners to the event site in Nagai Stadium and performed an award ceremony on the very day of the marathon. The highest award was given to “Nikoniko Hatsudensho” which is the idea of generating electric power through smiles.Million Step ChallengeThis is an event whose goal was to walk 1,000,000 steps in 100 days from last October to the day of the Osaka International Ladies Marathon. Although it has been an annual event since our first year of co-sponsorship of the marathon, we also made donations of relief supplies to areas affected by the Great East Japan Earthquake based on the total distance walked by the participants. With the aid of many participants, we donated relief supplies worth 300,000 yen in response to the total combined distance of 290,000 kilometers walked by all participants, to Sendai Tsunami Fukko Shien Center.Volunteers taping runnersIdea Contest award ceremonyRelief supplies: 20 oil fan heaters and 520 packs of 12 rolls of toilet paperThe 3.2- km “Osaka Enjoy Run” jogging eventImage of “Nikoniko Hatsudensho”