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Corporate Vision

The picture of Corporate Vision More More More More More Corporate Vision Corporate Objective Corporate Strategy Medium-term Corporate Plan Guiding Principles

Corporate Vision

Creation of New Value

Guided by 'Open, Fair and Best' as the very basis of our actions, Nitto Denko Group will contribute to people's daily life and industry's future with its power to generate innovative and unique ideas.

  • Swiftly create products and services offering new functions that give satisfaction to customers
  • Honor autonomy and originality to enhance the working environment with the total freedom for the employees to take on challenges
  • Pursue sound business activities and continually earn shareholders trust through appropriate information disclosures and communications
  • Always be mindful of corporate social responsibility including sustainability and community relations

Corporate Objective

Flexible Technology Company

Nitto Denko Group aspires to be a player with the flexibility to freely switch the fields and areas of competition, based on our strength to provide customers with sheets and films endowed with added value (functions) deriving from the Group's unique technologies.

Corporate Strategy

Global Niche Top™ (GNT)

By identifying the growth markets, we aim for the world's No. 1 share in the niche areas where Nitto Denko Group's uniquely differentiated technologies can be fully leveraged.

  • When a firm has a top market share,it has access to the latest market information.
  • Customers come to the top firm first with their ideas and this leads to a regular flow of newly developed products.
  • The top firm gets to see market trends ahead of the rest of the field and can make timely investment moves.

Area Niche Top™ (ANT)

Nitto Denko Group strives to capture the top market share in growing markets and newly emerging economies by achieving differentiation in our competitive landscape through the leveraging of our proprietary technologies and region-based resources.

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Medium-term Corporate Plan

Team-NITTO "Creation2012" (Fiscal 2011/2012)

Team Build up our team strength in a cross-functional management,featuring business, region and function-oriented perspectives.
Creation Come up with ample business opportunities, each with prospects for creating new value in "Green, Clean & Fine" fields.

Pursue global development through business growth, qualitative improvement and human resource development

Medium-term Corporate Plan

Guiding Principles

With the pride and resolve of a Nitto Denko Group employee, we will always act with integrity in accordance with "Open, Fair and Best".

  1. Provide our customers with the highest quality in products and services
  2. Place safety before everything else
  3. Always act with a challenging spirit
  4. Conduct ourselves with good sense, guided by laws and ethics
  5. Keep in mind to help protect the global environment and conserve resources

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