Corporate Vision
Corporate Vision
Creation of New Value
Guided by 'Open, Fair
and Best' as the very basis of our actions, Nitto
Denko Group will contribute to people's daily life
and industry's future with its power to generate
innovative and unique ideas.
- Swiftly create products and services offering
new functions that give satisfaction to customers
- Honor autonomy and originality to enhance the
working environment with the total freedom for
the employees to take on challenges
- Pursue sound business activities and continually
earn shareholders trust through appropriate information
disclosures and communications
- Always be mindful of corporate social responsibility
including sustainability and community relations
Corporate Objective
Flexible Technology Company
Nitto Denko Group aspires
to be a player with the flexibility to freely switch
the fields and areas of competition, based on our
strength to provide customers with sheets and films
endowed with added value (functions) deriving from
the Group's unique technologies.
Corporate
Strategy
Global Niche Top™ (GNT)
By identifying the growth
markets, we aim for the world's No. 1 share in
the niche areas where Nitto Denko Group's uniquely
differentiated technologies can be fully leveraged.
- When a firm has a top market share,it has access to the latest market information.
- Customers come to the top firm first with their ideas and this leads to a regular flow of newly developed products.
- The top firm gets to see market trends ahead of the rest of the field and can make timely investment moves.
Area Niche Top™ (ANT)
Nitto Denko Group strives to capture the top market share in growing markets and newly emerging economies by achieving differentiation in our competitive landscape through the leveraging of our proprietary technologies and region-based resources.

Medium-term
Corporate Plan
Team-NITTO "Creation2012" (Fiscal 2011/2012)
| Team |
Build up our team strength in a cross-functional management,featuring business, region and function-oriented perspectives. |
| Creation |
Come up with ample business opportunities, each with prospects for creating new value in "Green, Clean & Fine" fields. |
Pursue global development through business growth, qualitative improvement and human resource development

Guiding Principles
With the pride and resolve
of a Nitto Denko Group employee, we will always
act with integrity in accordance with "Open, Fair
and Best".
- Provide our customers with the highest quality
in products and services
- Place safety before everything else
- Always act with a challenging spirit
- Conduct ourselves with good sense, guided by
laws and ethics
- Keep in mind to help protect the global environment
and conserve resources