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Global Niche Top strategy-seeking to attain top position in various niche markets

"Global Niche Top®" Strategy

We have a top share of world markets for 12 of our products,and many products with top market share in Japan.
The driving force behind our top market share movement is our "Global Niche Top®" stance.
We select growth markets,and then we seek to capture a niche area using the competitive edge of our entire Group.

Main points

  • When a firm has a top market share,it has access to the latest market information.
  • Customers come to the top firm first with their ideas and this leads to a regular flow of newly developed products.
  • The top firm gets to see market trends ahead of the rest of the field and can make timely investment moves.

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