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Brand Statement of Nitto Denko Group

Brand Statement

At Moments of Change with Brilliant Technology and Flexible Attitude

Moments of Change

are opportunities, the very time to initiate growth. We foresee the changes in the world before anyone else, and present precise solutions timely to their specific needs, in close collaboration with our customers. We create future values and dreams come true by continuously changing ourselves.

Brilliant Technology

is our confidence. Our gleaming technology, sparkling solutions and bright ideas are all backed by radiant people. As our various sources of light gather to highlight the future, we create wonder and excitement for tomorrow.

Flexibility

is our attitude. We provide the greatest satisfaction at every turn through our flexible and persistent stance. We shape that "eureka!" moment into reality by skillfully combining various possibilities.
We continue to advance globally in harmony with the social environment, as we integrate each and everyone's capabilities into a single solid power.

Corporate Message

Flexible Technology Company

This is the line stating what Nitto Denko Group is.
Our brand statement is our promise to all stakeholders.

Brand Mark Concept

Our brand mark is the actualization of our brand statement ideas and it is the symbol of Nitto Denko Group. Utilizing the initials of the Nitto Denko, N and D, the brand mark expresses our statement "At Moments of Change with Brilliant Technology and Flexible Attitude". Red stands for brilliant technology, enthusiasm, energy, warmth and the earth. Different lines of Blue wave stands for the moments of changes while softly holding the earth with palms. Soft wave expresses continuous and dynamic growth, flexibility and brilliant technology.

Blue: Advanced Technology, Trust, High quality, Intelligence
Red：Enthusiasm, Energy, Creativity, Warmth

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